Practice Two · Technology & Funds

Distribution is worthless until it produces a conversation.

Hegemonic Growth builds private distribution and deal-origination programmes for technology companies and venture funds. Founder-led media, launch distribution, relationship-led outreach, and weekly reporting on qualified conversations — buyers, investors, partners and deals. Not impressions.

Views are the input. The output is a named person, in your category, with budget, in a conversation with you.

Why most distribution spend disappears

The work usually gets done. The commercial link at the end of it is the part that is missing.

i

Attention with no routing

Content performs, replies arrive, and nothing systematically picks them up, qualifies them, or moves them to a call.

ii

One channel, one voice

A single founder account is a single point of failure. Reach is capped by one posting cadence and one audience.

iii

Launches with no second act

A launch spikes, then decays, because nothing was built to convert the traffic it generated while it was hot.

iv

Reporting on the wrong number

Impressions and follower growth are reported because they are easy to count, not because anyone buys because of them.

v

Founder time as the bottleneck

The only person who can create credible material is the one with the least available time and the highest opportunity cost.

vi

Funds treating media as PR

Portfolio visibility gets handled announcement by announcement, rather than as standing origination infrastructure for the whole book.

The rooms

Each is a defined engagement with a defined output. Every guaranteed-reach campaign is accepted only after a feasibility review — we would rather decline than promise a number your category cannot support.

Trial Campaign
USD 30,000
  • Reach target set at feasibility
  • Multi-account distribution
  • Clip production from existing material
  • Reply capture and qualification
  • Weekly conversation reporting
Request feasibility
Signal Sprint
USD 100,000 · 45 days
  • Full launch or category push
  • Founder-led media production
  • Account network distribution
  • Relationship-led outreach to a built list
  • Qualified conversations booked and tracked
  • Post-campaign origination handover
Request feasibility
Omnipresence Room
USD 200,000 / month
  • Three-month minimum
  • Continuous multi-channel presence
  • Standing origination desk
  • Buyer, investor and partner lists maintained
  • Live pipeline dashboard
Request feasibility

Founder Extraction Room — USD 25,000

For teams who will not commit to a full show. We extract the founder's actual thinking in a compressed session and turn it into the raw material the whole distribution machine runs on.

Portfolio Media Room — USD 500,000 / 90 days

For funds. Distribution and origination infrastructure across the portfolio rather than one company — founder media, launch assets, buyer and investor lists, and weekly pipeline reporting to the platform team.

How a room runs

Feasibility review

Category, existing material, audience density and realistic reach. If the numbers do not support the target, we say so before taking the engagement rather than after.

Content audit and extraction

What already exists that can be cut, and what has to be created. Founder time is treated as the scarcest input and used accordingly.

Account network and approval

Distribution set up across categorised accounts, with approval routes and standing guidelines agreed up front so volume never waits on a bottleneck.

Distribution at volume

Sustained posting across the network, with the highest-performing material identified quickly and pushed harder.

Origination and routing

Replies and inbound are qualified against your actual buyer definition, and the ones that matter are moved to a booked conversation. This is the part that makes the rest worth paying for.

Weekly commercial reporting

Reach where relevant, but the headline numbers are qualified conversations, meetings held, and opportunities created.

Reasonable questions

Who is this genuinely for?

Businesses where one additional customer, investor, partner or deal is worth a meaningful fraction of the engagement. If a strong outcome for you is worth less than the sprint, this is the wrong spend and we will tell you.

Do you guarantee reach numbers?

Only after a feasibility review, and only where the category supports it. A guarantee offered before anyone has looked at your market is a sales tactic, not a commitment.

What do you report on?

Qualified conversations, meetings, and opportunities created. Reach is reported as an input. If a campaign produces reach and no conversations, that is a failed campaign and the report will say so.

How much founder time does this take?

Deliberately little, and concentrated. Most engagements need a small number of focused sessions; everything downstream is produced from those.

Is this the same team as the operating systems practice?

No. Different clients, different discipline, staffed separately. What carries across is the method — understand the commercial model first, and measure in outcomes rather than activity.

Start with a feasibility review

Tell us the category, what exists already, and what one strong customer, investor or partner is worth to you over twelve months. That is enough for us to say whether there is a room here worth building.